Monday, March 4, 2013

How to Rule the Market Mimicking Yonex Sports

How to Rule the Market Mimicking Yonex Sports. Yonex has a special division in charge of product design products according to customer needs. No wonder tennis and badminton world-class athlete, loyal production Yonex racket. None of the other brands that rival the dominance of Yonex. The tradition of maintaining quality and secure its position as the king entrepreneur racket content copied by others.

Yonex and Badminton
Have you observed when watching badminton world championship tournament. Surely each side of the field there Yonex logo, along with the player on the back there is a uniform Yonex. This proves how heedless in to a sporting event where the event is the world's eyes focused on the game. This is where the purpose of the sponsorship helped advertise their products to viewers who were watching the match. The company are keen to support any badminton world championships. It was for the sake of a business mission and target market dominated sports equipment.

Almost every world championship badminton, there is Yonex. Athletes were not spared badminton serve any purpose ambassador competing brand of racket up shoes, financed by Yonex. So that is very attached to the brand Yonex badminton and tennis. The results of the quality Yonex image formed in the mind of the consumer. When they buy a racket, that comes to mind is the brand Yonex. After success produce various kinds of racket badminton rackets and tennis. Yonex explore the world of golf as new field.

Although the golf equipment business, Yonex incoming beginner class, but thanks to the experience of winning the badminton market, it seems there is no doubt in win golf market. Basically the material to make a golf stick like other racquet-racket. Ie from carbon fiber and titanium, that are lighter and stronger. Besides consumer golf equipment comes from the well-established. Plus their purchasing power is strong so not concerned with the issue price. When he is satisfied with a particular product, he immediately bought it.

Outline, a manufacturer of Japan is no longer necessary penetration to sell their products. Consumers are able to assess the quality of this product. Consumers see a glimpse of previous products that dominate the market. That's the success story of Yonex, companies from Japan that stood since 1946. Yonex's success is a reflection of the Japanese style of business that do not recognize the word surrender in realizing his ambition. Look at how Yoneyama pioneering founder Yonex fought his business from scratch. He made a simple badminton racket from wood and fabric strings assembled then peddled the way around.

Thanks to the patience and perseverance, slowly growing and successful business capture more customers. Yoneyama success stories with Yonexnya expanding markets and building brand image with position right. The success Yonex content copied by other businesses who want to work on the basis of segmentation products business.

How to Distinguish Genuine and Fake Racket


Every well-known products that hit consumers look, there's that mimic or even plagiarized the original product. Counterfeit goods or asphalt sold at low prices, cheaper than the original. From the bag until the racket was fabricated by the manufacturer stealth. Products such as asphalt is bustling sold freely on the market. These items are named KW. If consumers are not careful when buying may regret later, because kw quality goods away from the original alias quickly broken. In addition there is no guarantee kw items serve. Similarly, if you want to buy a Yonex racquet production should examine the goods so as not to be deceived. So be careful before buying.

Tips Distinguish Genuine and Fake Products

  • Certificate racket accompanied by a certificate from the manufacturer.
This certificate indicates that the product being sold is genuine. Every certificate of registration number are each different. Registration number on the certificate also listed on the racket. While the fake racket did not accompanied by a certificate from the manufacturer.
  • The serial number or a badminton racket tennis racket
The serial number is engraved definitive production. More details so that the serial number was painted with gold ink. It's precision on the grip. Each serial number is different all the racket. Another fake brands in racquets, not listed on the stalk serial number, if any all of the serial numbers all the same racket.
  • Material Yonex racquet made from materials selection
All materials are made from carefully selected ingredients. It aims to maintain the quality of the product. Benefit wearing authentic products such as lighter racket, sturdy, and not easily damaged let alone broken. Original racket using titanium and carbon fiber-known strong and lightweight, so when swinging the racket does not feel heavy or tired.
  • Logo Yonex original license are licensed logo of PBSI
Indicating that the racket is a racket official from Indonesia are badminton team logo PBSI. Logo printed license with good material anti-scratch paint. And fake products are usually not there, if any PBSI logo sticker is made of plastic.
  • In terms of price
More expensive original products from fake ones. Yonex racket original price of the cheapest priced at US$60 while for the cheapest price racket professional reached 1.6 million. Every purchase original racket, certainly given a warranty card that can be used for one year.

If there is damage to the racket, such as broken strings can be directly fixed on his official agent. Unlike the fake racket that the average Taiwan and China-made cheap selling price, range US$10 - US$20. Besides not guaranteed warranty items. If the damage can not be fixing, at all.

Racket Care Tips

Although the collection racket and sports equipment is genuine all, but did not mean to let it go without being treated. In order for exercise equipment you can continue to use and durable, should also be treated or cleaned regularly, in my spare time. Here are ways to take care of badminton rackets so durable in use:
  • Clean After completion racket used to play

Better grip cleaning using a clean dry cloth. Attached to the grib sweat can cause moldy and uncomfortable when held. While the stalk just cleaned with cloth.

At the back of the racket is usually much dirt. It just cleaned it using an old toothbrush. Keeping paint on the racket remains shiny, you can smear with wax polish for cars.
  • Do not dried
Racket should not be dried in the direct sun exposure, because it can change the wicker racket. In addition to the scorching sun can loosen the grip is made of rubber. Besides rackets collection if you do not wear for a long time, keep the racquet bag and put it in a dry place. Avoid storing racket in damp places because certainly can trigger the growth of fungus on the racquet grip.

So is a little review of the Yonex badminton racket business rule. Yonex way business ? Hopefully readers benefit from this article.

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