Sunday, March 25, 2012

Happiness is a strategic channel


Happiness is a strategic channel - A professor of marketing, Jennifer Aaker, is convinced that efforts to pursue happiness in the company will produce outstanding productivity. He conducted the experiment, by asking employees at one company, making the picture a situation that makes them most happy in the office, and create a "rating" of the numbers 1 to 10. The results of this small study illustrates how people in the office was able to find happiness from the things in her work.

Many people expressed happiness levels that appear when successfully completing a difficult task as complete satisfaction is equivalent to running a marathon, or a feeling of relief after the exam. This study also illustrates that many employees may find the experiences of "mean" in the same job when I'm enjoying it with the Entertainment, for example when getting a new job, helping a friend complete the task, or to bring family members into office. It was also found in this study that almost all employees excited to find moments of joy because of the rise of social media like Facebook and Twitter, as well as their need to show pictures of their activities on these sites.


Knowingly or not, happiness has become a commodity. When we usually see happiness as a state which is the output of the situation, attitude, and atmosphere of a particular organization, then it is time we make happiness not merely as a feature, but even as a business model that characterizes the various processes in the work situation. This is what is believed and applied by Tony Hsieh, CEO of Zappos.

He was well aware that the customer must be served by people who are happy. Only people who are happy to sit longer with customers and trying to understand it. "Customer service is about making customers happy, company culture is about making employees happy, so let's just simplify it and at the same time, amplify our vision for our customers, employees, vendors, and peers." So Tony Hsieh disseminate positive psychology to its stakeholders. With a focus on the happiness in the corporate culture and its customer service efforts, Zappos does not have to bother to make the customers are in the midst of cutomer service Zappos. This approach is really the approach beyond money.

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