How to created a Business Letter Writing with essential qualities ?

How to created a Business Letter Writing with essential qualities ?

How to created a Business Letter Writing with essential qualities ? - The business letter is the principal means used by a business firm to keep in touch with its customers; Often enough it is the only one and Their customers form impressions of the firm from the tone and quality of the letters it sends out. Good quality paper and an attractive letter-head play Their part in this, but They are less Important than They carry the message. Business does not call foi the elegant language of the poet, but it does require us to express Ourselves accurately in plain language That is clear and readily understood.

Writing plainly That does not mean letters must be confined to a mere recital of facts, in a style That is dull and unattractive. When We write a letter We enter into a personal relationship with our readers. Like us he has feelings and We can not afford to disregard Them. This is a reminder Necessary Because many People who are warm and friendly by nature become persons of quite another sort Pls They sit down to write or dictate a business letter. They seem to think That call for business letters a special kind of "Business Classic". They forget 

That They are holding a conversation by post "and the make use of impersonal Constructions That product a cold and aloof tone. They prefer to write Your letter has been received rather than the warmer and homelier I have received your letter, and Your complaint is being looked into rather than i am looking into your complaint.

Often They refer to themselves as "The writer" and say Thye writer visited your showrooms, Should They say I Visited your showrooms. Personal Constructions, with the emphasis on  you and i or We, help to Produce the warm and friendly tone more suited to letter writing.

The whole secret of good business letter writing is to write simply, in an easy and natural way like one friendly human being talking to another. Make your letters, then, sound as much as posiible like good conversation. Would not you say on this.