Tuesday, January 29, 2013

Olympic Furniture - Famous Brand Furniture

Olympic Furniture - Famous Brand Furniture. Today, perhaps the objects in your home is filled with furniture from various brands. However, there is one brand that has been around since the first and until now is still regarded as a classy furniture, but still at an affordable price. The brand is known by the name of Olympic Furniture. Olympic Furniture itself is one of the largest furniture manufacturers in Indonesia with headquarters located in the city of Bogor. Companies engaged in the furniture has been developing for over 26 years so he became a leading company that can meet the needs of the community of furniture inside and outside the country.

The company has more than 49 branches and 30 distribution points scattered all over Indonesia with quality furniture products that have been supplied to more than 3,600 traditional stores, 250 modern retailer outlet, and various other projects owned by the government or private agencies. Not only that, Olympic Furniture also provides direct selling and online sales so you only have to sit looking at different forms of furniture offered through the computer and desk. The leading company has also been exporting furniture products to more than 100 countries in the world. No wonder, if everyone heard the word furniture, the brand will be out of our minds is the Olympic Furniture.

Olympic journey Furniture

At first, the business begins Olympic business speaker box by designing electronic circuits. This is done by using the Au Bintoro his wife's jewelry as the first venture capital business opened. Box speakers are sold subsequently sells and favored by the public so that over the years, he continued to produce box speakers are made from particles. However, inspiration comes when Au Bintoro saw a pickup truck carrying a study table with wood base materials. In his mind at that time, he regretted if the car is only used to transport a desk study. If only the table can be assembled, the car can be more efficient use of space.

Then came the idea to combine the speaker box materials are practical and can be assembled with wooden desks. From there, he then developed created desk made of particle commonly used to make the speaker box. Au Bintoro then design and make yourself a desk with a size smaller than a desk in general. Made with dsar material particles, and can be assembled. As with any business speaker box does, the business desk was also later sold in the market. In fact, every person who is looking for a desk, then the design will be sought in the market by calling on Olympic desks.

However, any attempt to achieve success do not always go smoothly. There are some things that make the business a person collided with an uncomfortable situation. Like what felt Au Bintoro when he got thousands of orders a desk. He believes in himself that table booked will be ready to be made. The contract between it and the client is not yet signed. However, he has begun to repay to make an order table. Unfortunately, at the time of booking desks that have been made, the client canceled the order. However, Au not despair that three months later, he sold the tables to the market and all of them sold out.

Birth Name Furniture Olympic history

In 1982, Au Bintoro founded a company to manufacture its furniture in bulk, as well as to label it the brand product. One of the things that inspired the name of Olympic appearance was when he saw the Games held in Los Angeles in 1984. Popularity Olympics have celebrated all over the world that make a name on his furniture company as Olympic Furniture with a corporate philosophy that would later dominate the furniture market in the country. Olympic desks were first marketed in the city of Bogor, then spread to other cities, such as big cities in Java, Sumatra, and Borneo. Not satisfied with what he had acquired, he then expand the land and build a factory with modern machinery in order to produce its furniture quickly and in greater numbers.

Later, he recruited many employees and expand its product variants. Starting from a bed, dresser, wardrobe, TV rack, and other household goods are produced for the market intended not only people who like to work and study. To increase sales of products on the market, Au was split between Manufacturing Division (manufacturing) with the Division of Marketing (marketing). However, trials to achieve any success coming back. The economic crisis emerged in 1997, and adversely affect the business being operated furniture. Even so, he still believed that his efforts in defending Olympic Furniture will not be in vain. All reliable workforce deployed to work in the company and until now their loyalty is still highly praised by Au Bintoro. So now, there are no people who do not know the brand of Olympic Furniture.

Expansion of Network Brand Olympic Furniture

To expand the network marketing and distribution of Olympic Furniture, the Au Bintoro later founded PT Light Way Multi Intraco in 1986. Marketing and distribution network expansion is also accompanied by the expansion of the group and the type of products, ranging from bedroom sets to the office set. This is done to accommodate the demand for the products knockdown increases, both for household and office needs. Today, Olympic Furniture has become one of the brand consumer needs furniture, both in Indonesia and abroad. This is evidenced by the presence of more Olympic 50 branches throughout Indonesia, which distributes its products to over 3000 stores, both traditional, outlets, and modern retail outlets.

In addition, the expansion of the distribution network and marketing is also done by setting up a retail division named Furnimart Olympic business in 2006. Stores were opened in the city of Bogor was present to provide solutions to customers by presenting a wide selection of furniture design. Funimart also presents exclusive products that can not be found in other furniture stores. Then in 2011, the brand Funimart was changed to be more assertive, elegant, and simple. This change was based on public demand and market conditions are increasingly showing minimalist side.

Even in the tagline "Modern and Simple Living" shows that the modernity of today's society can be represented by a product made by Funimart. Some of the products offered in the retail business and the demand in the market is a bed with a minimalist design and unique, wardrobe, dressing table, study table, bookshelves, and so forth. However, there are also things that people complain and lament about Olympic Furniture today. Minimalist design of the Olympic made garments can be saved only by tilting the clothes because the width is too narrow closet to hang clothes. However, the Olympic design and the manufacture of its products still have a quality number one in Indonesia.

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